
Bit·Hosting has launched a new VPS location in Sofia, Bulgaria, expanding its European infrastructure with another option for customers whose projects target users in Southeastern Europe. The new Bulgaria (Sofia) location is accompanied by a 40% discount on new VPS orders.
Why Sofia could make sense for European projects
A VPS in Sofia can be particularly relevant for websites, applications, game servers, VPN services and other online projects with users in Bulgaria and neighboring Balkan countries.
For a project whose audience is concentrated in Western Europe, the difference between several European locations may be relatively small. For users in Bulgaria, Romania, Greece, Serbia and other nearby countries, however, server geography becomes a more meaningful part of the infrastructure equation. A server does not exactly need a passport, but putting it closer to the people it communicates with can shorten the network journey.

Bulgaria on the map. Image: Wikipedia
Sofia can also serve as an additional European infrastructure point rather than a location exclusively for Bulgarian customers. A VPS there could be used for geographically distributed services, secondary infrastructure, backup workloads or individual application components.
In other words, the new location gives projects with a Southeastern European audience a local foothold while remaining part of a broader European hosting setup.
40% discount on new VPS orders
Bit·Hosting is offering a 40% discount on new VPS orders in Sofia to mark the launch. Customers can apply the BG40 promo code during checkout. The promotion is valid through August 25, 2026, inclusive.