“Electricity Is Apparently the New Luxury Commodity”: PLANETAHOST Raises Colocation Prices

Hosting provider PLANETAHOST has announced upcoming price increases for its colocation services and additional data center options. The updated pricing will take effect on June 15, 2026. According to the company, the decision is tied to rising electricity costs — because modern servers, despite all the talk about “the cloud,” still insist on consuming very real amounts of power.

The pricing update affects both rack space and supplementary services, including network connectivity, power allocation, and IP addresses. The sharpest increases apply to larger server formats, suggesting that every extra rack unit now carries the financial status of downtown commercial real estate.

Updated Colocation Pricing

The company published revised rates for equipment placement services. Approximate USD equivalents are based on the exchange rate as of May 13, 2026, at roughly 96 RUB per US dollar.

Service Previous Price New Price
1U Colocation 2,600 RUB 3,000 RUB
≈ $31
2U Colocation 4,100 RUB 5,100 RUB
≈ $53
3U Colocation 5,600 RUB 7,200 RUB
≈ $75
Additional Rack Unit 1,500 RUB 2,100 RUB
≈ $22

The increase for 3U deployments stands out the most. At this pace, larger rack-mounted servers may soon start behaving like premium tenants in a crowded housing market.

Bandwidth, Power, and IP Addresses Also Become More Expensive

PLANETAHOST has also updated pricing for additional data center services, including internet connectivity and power consumption.

Service Previous Price New Price
Internet Access 100 Mbps 600 RUB 700 RUB
≈ $7
Internet Access 200 Mbps 2,400 RUB 3,000 RUB
≈ $31
Starting from 300 Mbps (per additional 100 Mbps) 3,000 RUB 3,300 RUB
≈ $34
1 Gbps Dedicated Channel 30,000 RUB 32,400 RUB
≈ $338
100W Power Allocation 550 RUB 650 RUB
≈ $7
IP Address 160 RUB 185 RUB
≈ $2

Rising operational costs have become a recurring theme across the hosting and colocation industry, particularly as modern infrastructure continues demanding more power and cooling capacity. Server racks today rarely resemble the quiet office hardware cabinets of the past — they increasingly look like compact industrial energy projects with Ethernet cables attached.

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