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Hosting provider 4VPS·SU has announced a significant price increase across its services. After maintaining stable pricing for five years, the company has decided it can no longer ignore the steady rise in operational costs—an issue that, until now, had been kept mostly behind the scenes.
Why Prices Are Going Up
According to the provider, the decision is tied to a combination of factors that have gradually reshaped the cost structure of running infrastructure. Hardware prices, data center leases, taxation, logistics, and network connectivity have all moved in one direction—and not the cheaper one.
Particular attention is given to bandwidth costs. In several locations, network expenses are reported to be two to three times higher than in other regions within the company’s footprint. While such imbalances were previously absorbed internally, they have now reached a point where ignoring them would require more optimism than accounting allows.
The company notes that holding prices steady for five years was a deliberate strategy. In hosting terms, that timeframe borders on unusual consistency. However, the current market conditions have made that approach increasingly difficult to sustain without affecting service quality.
What Changes for Customers
The headline figure is straightforward: the average increase in service pricing will be around 40%.
Updated plans are already published, and the transition timeline has been outlined:
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for existing VPS services, the new pricing will take effect starting April 10, 2026;
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the changes apply to current configurations without introducing additional hidden fees or structural modifications.
The provider emphasizes transparency, stating that no unexpected charges or last-minute adjustments will accompany the price update. In an industry where billing surprises are rarely welcome, this clarification appears intended to reduce friction before it starts.
Overall, the situation reflects a broader trend: infrastructure costs rise, providers adjust, and users are reminded that “fixed pricing” often has an expiration date. This time, the reminder arrives in the form of a rather noticeable percentage.